Newsletter | Jul/Aug 2011

How to Talk About What We Do...
by Susan Aitken

Developing Effective and Dynamic Marketing Presentations
with Saskia Dennis-van Dijl

Date: Thursday, August 18, 2011 from 6 to 9 PM

East Bay AIA
1405 Clay Street, Oakland
A special joint meeting with the Women of the EB AIA

This presentation and discussion led by Saskia Dennis-van Dijl of the Cameron MacAllister Group will focus on strategies and tools to make your presentations more effective. How should you approach deciding what to say? How can you organize your ideas so that the listener understands your message or your point of view? What should
you talk about first and last? What are prospective clients really interested in hearing about?

Architects struggle to talk about what they do in a way that resonates with audiences. Certainly, this is particularly important in marketing situations where you may be trying to persuade a prospective client to hire you but it also happens when you are asked to talk about your work in front of an audience of non-architects.

Saskia has been consulting to the Architecture, Engineering and Construction Industry on issues of marketing, strategic planning, and communication effectiveness for over twenty years. A principal consultant in the Cameron MacAllister Group, she works with firms to become more effective in developing strategic marketing programs and departments, acquiring new commissions, and improving individual presentation and
business development skills.

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