Newsletter | Jan/Feb 2009

OWA Program: Real Estate by Design - Candice Hyde-Wang

Candace Hyde-Wang graduated from U.C. Berkeley in 1973 with a degree in Architecture. She worked for the Oakland, Berkeley and Emeryville Redevelopment Agencies in housing planning and was the lead planner for the Savo Island Low Income Housing Cooperative in Berkeley. She obtained the first Section 8 set-asides for mentally and physically handicapped persons in Berkeley in the mid-1970's.

Beside building many custom homes, Candace got her real estate license in 1988. She started her career in earnest with the recession in 1992 which made building virtually impossible. She has since developed a specialized service she calls Real Estate by Design that has added hundreds of thousands of dollars to a home's value prior to sale.

Two elements of her training have been essential in the development of the Real Estate by Design process. One was her development background. New construction has always been a hard sell in Berkeley and selling it offered a chance to analyze how Buyers evaluate homes and what strategic changes might make a home sell more easily for more money. Then in the early 90's, Candace went back to Berkeley and took various psychology courses, including cognitive science and learned about how people make decisions and how perception is shaped. This helped her analyze what is important to people in the home that they buy and how to make those sensibilities a priority.

Sellers of homes have opportunities to appeal more successfully to Buyers by developing their properties prior to sale, an opportunity enhanced because their holding costs are practically nothing. Candace has also developed a specialized Buyers service that offers greater expertise in soils, structure and development potential than is generally found in Real Estate practice. She helps her Buyers make strategic changes after sale to enhance the value of their property. All of her work is directed by a strict notion of Fiduciary Duty.
Tue, Feb 17, 2009
Real Estate by Design - Candice Hyde-WangOffice of Muller & Caulfield Architects
339 15th Street, Suite 300, Oakland.
Tel. 510-832-8560.
Equal distance between 12th St. and 19th St. Bart Station.

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