Newsletter | Mar/Apr 2012

OWA April Program: Tips from the Client's Point of View

by Eliza Hart, ed.,
OWA's Next Program Event
A panel of Women in Architecture: Tips from the Client's Point of View
This event will take place April 12, 2012 from 6:00-7:30 PM at the AIA East Bay, 1405 Clay St., Oakland, CA 94612.

Panel members who are owner’s representatives representing federal, local government, and private institutions will provide insight into how Architects are viewed by their clients. Here are some of the topics that will be discussed:
Keeping your client happy. Hear what the clients’ priorities are. Understanding your client’s decision making processes, their financial processes, and schedule and budget tracking.
Know your client. Know your project thoroughly.
Interviewing for the job. How to get an interview, conduct the interview and follow up.
What does it take to be a 21st century architectural firm?
What are some of the positives and negatives that Owners’ Reps have experienced in their work with Architectural firms?

The Panel:

Alicia Rosenthal AIA, LEED AP is a currently a Senior Project Manager at UC Berkeley Capital Projects. She held project management positions at the University of California, Los Angeles, California Science Center and Los Angeles County. Prior to her project management career she practiced and taught in Los Angeles and Buenos Aires. Alicia holds a Master’s degree from UCLA Architecture and a BA equivalent (“Arquitecta”) from the University of Buenos Aires. She is a past President of the Association for Women in Architecture and of the Association for Women in Architecture Foundation and a member of AIA and OWA.

Kathleen Cruise is Senior Asset Manager at Region 9 Pacific Rim in their Portfolio Management Division. She is a LEED AP, a licensed architect and general contractor, a FAC PPM/Expert and hold a five-year Bachelor of Architecture degree and MBA. Kathleen is a recognized opinion leader in sustainable development. Kathleen had decades of building industry accomplishments in private practice and with leading organizations. While at PG&E, she developed the award winning Pacific Energy Center which displays and demonstrates energy efficient technology and design techniques. Kathleen was a loaned executive from PG&E to DOE for the Clinton/Gore Greening of the White House Project, attended the first USGBC meeting and was mentioned by the founder in his autobiography. She led both Stanford and Microsoft to more sustainable practices. With GSA for over six years, Kathleen is a Sustainability in Procurement Fellow. Kathleen is a Senior Asset Manager in the Pacific Rim Region in San Francisco. She works with the Los Angeles Service Center and leverages her utility industry understanding to build partnerships with utilities and to advance best high-performance practices on major projects including the Wilshire Federal Building and the new Los Angeles Courthouse. Kathleen is a Washington, DC native whose heart and green home are in San Francisco where she swims, bikes, runs, gardens and, best of all, grandmothers.

Judy L. Rowe, FAIA has four decades of experience currently as a Team Manager with Kaiser Permanente and previously as a firm owner.

Joanne Winship, architect and former client’s representative for the City and County of San Francisco’s Juvenile Hall Replacement Project, and former Director of Cultural Affairs for the San Francisco Arts Commission which performs civic design review for approval of City funded projects.

Margaret Sheehan, Architect, principal of Sheehan Architects. She has served as Project Management Consultant and Owner’s Rep to individuals and corporations, since 1991.

Suzan Swabacker, Architect and Construction Manager. She has worked for 3 large architecture firms and 2 major general contractors. As the Owner’s Rep/construction manager she coordinates with all players on a job site including the architect, engineers, general contractor, public utilities, and the owner’s staff. Projects include hotels, a shopping center, and senior retirement centers.

Moderator: Cameron White, Architect and Senior Project Manager for Kaiser Permanente. She has 34 years of experience, including 12 as an Owner's Rep.

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